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Wearables: The Future of Omnichannel

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Julie Romero
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On top of that, we really have to think about what wearables are going to become to make sure that we're thinking about them in the right way today.

One company that's targeting its omnichannel customers and working to meet shoppers wherever they are is retail home improvement chain Lowe's.

Since the majority of wearables are tied to an app, marketers can use those mobile applications to get permission from consumers and provide disclosure on that collected data.

The data tied to wearable devices will be leveraged, Edwards continues, to build predictive models that will ultimately be part of a larger interconnected ecosystem that will be comprised of Internet of Things hardware and software, emotive robotics, and mixed reality — such as virtual reality and augmented reality — in order to create immersive and highly contextual solutions for the brand marketers of the future.

As wearable tech becomes more ubiquitous, Barrett Glasgow says that there'll be even more attention centered on the data that these devices are collecting, displaying, and distributing.

Don't focus on the wearable part.

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Julie Romero
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