logo
logo

IMAX to open ‘VR experience’ centers worldwide and develop its own VR camera

avatar
Thomas Brazier
img

The cinema tech giant is working with Google on the project, which will use its Jump platform and is expected to take 18 months to be developed.

Given the specs, it ll be an industry camera that isn t for consumers — unless you want to part with serious amounts of cash.

Beyond that, IMAX said also that it will provide Google with existing cinematic footage for conversion into VR content.

Aside from bringing VR footage to screens, IMAX is also looking to bring VR screens to people.

Through an alliance with Sweden-based Starbreeze — which is down to provide headsets and games — IMAX plans to launch VR centers in six locations worldwide, starting out with Los Angeles, before expanding to China and other places.

As was mentioned at a panel session at our recent Disrupt event, the form factor and cost of a headset limits it to early adopters and those with disposable income, while the idea that it is left at home also limits potential usage scenarios.

collect
0
avatar
Thomas Brazier
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.