As David Ogilvy said:
If you re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.
An office manager at their desk, comparing laser printer prices and ink cartridge costs before heading to the office supply store.
Okay the volume estimates aren t that accurate but within seconds I can see four times as many people searched for Donald Trump last month compared to Hillary Clinton.
If I m reporting flat growth on sales for that month compared to the previous year, I m actually doing a good job, not a bad one, as it might have initially seemed.
Answer the Public
Typically SEO s talk about keywords or keyphrases when we describe what people type into the search box, if we were being more accurate we should probably call them search queries.
You type in a seed concept and it spits out visualisations on questions people have around that topic.