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Wristband Is Shocking Way To Control Spending

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Jose Breland
May 20, 2016 11:30
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A shocking device aimed at changing habitual behaviour

A bracelet that gives its wearer an electric shock when they go overdrawn is being launched.

The plan is worked out in four stages starting with the customer logging into their credit card or bank account facility.

The bracelet is expected to be particularly appealing to the youth market with parents and partners particularly expressing an interest on their beloved's behalf.

Managing director David Webber was quoted as saying: "My daughter and other people we've spoken to who are under 25 think it's brilliant.

The wristband was launched in 2014 by a US internet business intended for use as a way of shocking people out of bad habits, such as smoking or nail-biting.

It was based on the experiment conducted by Russian psychologist Ivan Pavlov with dogs which found that the dogs - and in this case people - can be trained to behave in certain ways through reward or punishment.

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Jose Breland
May 20, 2016 11:30
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