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Minecraft is headed to China

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Evelyn Fowler
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Microsoft is bringing Minecraft, the insanely popular game it acquired when it bought Mojang for $2.5 billion, to China.

The U.S. firm announced today that it and Mojang, which continues to operate the world-building game, have struck a five-year agreement with top Chinese media firm NetEase to distribute PC and mobile versions of Minecraft in the country.

There s no immediate date for the launch at this point though.

We re used to seeing international game makers customize their titles to China and Chinese culture in a bid to increase their appeal, and that appears to be the strategy that the trio will take with Minecraft.

The companies said they will develop a version of Minecraft tailored for the Chinese market — it isn t exactly clear what that might mean, but we can probably expect to see a Chinese take on buildings, terrain, characters and other features within the blockbuster game, which is particularly popular among kids.

Minecraft counts more than 100 million gamers — three of which hail from my household alone — and Microsoft will be looking to add a sizable chunk more to that figure from China, which has well cover 650 million Internet users.

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Evelyn Fowler
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