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Sensory Overload: Digesting Data From The IoT

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Dennis Colella
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Not sure how it works, but it helps you lose 20 pounds in a week while consuming the same calories as before.

Thanks to the explosion of sensors to measure everything imaginable within the Internet of Things, enterprises are confronted with a never-ending buffet of tempting data.

Finally we extract the nutritional value and put it to work to improve some part of our operations.

Enterprises have evolved to consume data from CRM, ERP, and even the Web that is high in signal nutrition in this genteel, managed manner from which they can project trends or derive useful BI.

The IoT and its superabundance of sensors completely changes that paradigm and we need to give serious consideration to our data dietary habits if we want to succeed in this new data food chain.

Real-time data is critical to everything from in game advertising, which depends on near instant delivery of the right ad at a contextually appropriate moment, to recommendations and game features that are critical to the user experience and which are highly specific to moments within the game.

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Dennis Colella
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