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With Instant Apps, Google Aims to Make the Web and Apps One

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Rodney Edson

Let s say a friend texts you a 360-degree 3D photo of the new kombucha brewery in his basement.

Google, among others, is already building mobile webpages that behave kinda like apps while still arriving on your phone almost instantly.

And now it s trying to build apps that arrive as quickly as webpages.

Aiming for the Minimum

But first, companies and coders must build these Instant Apps.

Google is giving developers a way to do this via the same tools they used to build the app as whole—in particular, with a set of application programming interfaces called Google Play Services.

Our goal is to have everything be as fast as possible while using as little space as possible, says Kirkpatrick, an engineer who has worked on Android since before the project was acquired by Google.

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Rodney Edson
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