Marketing Day: Yahoo bids coming in low, VR startup Littlstar & B2B lead quality

George Patterson
May 20, 2016 16:00

Guarantee your marketing automation success with persona-based content

May 20, 2016 by Jeffrey L. Cohen

Looking to kick your marketing automation up a notch?

Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:


Customer experience metrics: a brief guide on how to measure CX, www.usertesting.com

Why It s Time for Marketers to Rethink Metrics and Perfomance Indicators, www.adweek.com

Business Issues

Content Marketing

Content Creation Hacks: How to Quickly Produce Valuable Content, www.socialmediaexaminer.com

Infuse Your Content with Small Stories for a Big Effect, www.convinceandconvert.com

The misappropriation of native advertising, www.mobilecommercedaily.com

Using Dimensions & Segments in Google Analytics to Propel Your Content Marketing, blog.kissmetrics.com

What Key & Peele Can Teach Marketers About Contagious Content, www.convinceandconvert.com

Conversion Optimization

How to Conduct Solid, Data-Driven Conversion Research, www.bruceclay.com

Copywriting, Design & Usability

5 WordPress Plugins Your Are Not Using But Should Be, www.ducttapemarketing.com

Cut the Crap and Write Better Now, www.copyblogger.com

Six must-do s for a successful customer experience program, econsultancy.com

What makes ASOS s online customer experience so enjoyable?, econsultancy.com

White Space Design: Your Secret Weapon for Great Landing Pages, www.wordstream.com


Domain Name Buyer Broker Can Help Buy Domains, www.domaininvesting.com

ICANN to publish board meeting transcripts, domainincite.com


Alibaba to IACC: We have the tech, scale to combat counterfeits, www.retaildive.com

EBay taps mobile to introduce first-ever virtual reality department store, www.mobilecommercedaily.com

How to Write Traffic-generating Meta Descriptions, for Ecommerce, www.practicalecommerce.com

Omnichannel engagement boosts purchase frequency, www.mobilecommercedaily.com

The complicated relationship between luxury brands and resale sites, digiday.com

The Most Important Mobile E-Commerce Features, www.marketingprofs.com

The untapped brand-building potential in e-commerce, www.internetretailer.com

Email Marketing

8 Email Segmentation Examples That Can Boost Conversions, conversionxl.com

Retail Marketing Email Campaigns That Work!, smallbiztrends.com

General Internet Marketing

CMO s discuss platforms, app vs web, and the new marketing media mix, www.tune.com

Five Modes of Persuasion You Need in Your Marketing Campaigns, www.marketingprofs.com

Internet Marketing Industry

Mediaocean Acquires Industry Leading Media Planning Tool ColSpace, www.mediaocean.com


Hiring a MarTech Lead?

Not So Fast, www.cmswire.com

How the Convergence of Marketing, Ad Tech Led to Richer Data Insights, www.adweek.com

Mobile/Local Marketing

App Search – Whiteboard Friday, moz.com

End of status quo in mobile app acquisition marketing, www.mobilecommercedaily.com

Five implications of Android Instant Apps for marketers, econsultancy.com

Google shows off its latest Project Tango experiments, venturebeat.com

How to do real user performance measurement for Google AMP sites, www.soasta.com

Retain Your App Users With Predictive Analytics, www.cmswire.com

The mobile commerce barrier: what retailers can learn from Apple s playbook, www.internetretailer.com

Social Media

3 Ways To Revamp Your Social Strategy, simplymeasured.com

Candid Shane Smith Sizes Up Vice, Media Industry, adage.com

How to Start a Conversation on Social, simplymeasured.com

Is Facebook Dead to Brands?

Not So Fast, www.adweek.com

Meet the Chinese Trolls Pumping Out 488 Million Fake Social Media Posts, foreignpolicy.com

Millennials on LinkedIn, www.adweek.com

Now you can embed Reddit posts on other websites, techcrunch.com

Social Benchmark Study: Number of brand posts on Facebook surged in 2015, www.quintly.com


About The Author

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.

Some images used under license from Shutterstock.com.

George Patterson
May 20, 2016 16:00
Zupyak is a free content platform for publishing and discovering stories, software and startups.