Millions of children worldwide feel the same way, with Minecraft a veritable phenomenon in the younger generations.
Plus, Cuban highlights Minecraft as an easy way for kids to learn the fundamentals of computer science, while still having all the fun of building and engineering their worlds.That's what makes Minecraft so appealing for the Mavericks, says Cuban.
For its part, Mineplex is an online destination for the Minecraft faithful, where hundreds or thousands of players gather to cooperatively build or play competitive "minigames" against each other.
It's supported by premium memberships, which start at $10 for the lifetime of a Minecraft account.The star resident of Mineplex is millionaire YouTube sensation "CaptainSparklez," who films his popular Minecraft videos on the server.
His arrival on Mineplex vaulted the server, already popular, to a population boom.In Dallas Mavericks World, visitors to Mineplex will be able to compete in basketball mini-games, as well as participate in building contests.
It's officially launching later this summer.