These include both CelebrityWorld.com and its soon-to-launch in-flight gaming platform.
With that kind of ambition, the company needs a spokesperson that can move the needle and it seems to think that Soulja Boy and his 15 million social media followers fit that bill.
For the time being, however, there just isn t any evidence to support that theory.
If Soulja Boy does indeed see every dollar of the $400 million he has been promised, it would make him one of the wealthiest entertainers on Planet Earth, and would put him in the company of moguls like Jay-Z, Bono, Sean Diddy Combs, Beyonce, etc.
Said the soon-to-be spectacularly rich artist:
I invest in things I understand.
Having portfolio diversification is critical if you want to be an effective brand ambassador.