Generating leads is nothing new.
Professionals have been knocking on doors, sending out mail, and making phone calls to generate leads long before it became main stream online.
The internet has changed a lot, including the way companies generate leads.
Those older tactics are still relevant to a large degree, but businesses must learn to accommodate for the new generation if they want their marketing efforts to be successful.
Social media has always been viewed as a tool for increasing brand awareness, which it is, but it is also a great source for lead generation.