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Robbie Bach’s Xbox journey, from underdog to survivor to civic leader (video)

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Charlie Warren
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Now you can watch on video below.At our GamesBeat Summit 2016 event, that was evident in our opening fireside chat with Robbie Bach, former chief Xbox officer at Microsoft and author of the recent Xbox Revisited, a memoir of his time at Microsoft as well as his strategy for fixing our country s problems.Bach ran the Xbox group from the beginning at the dawn of the new millennium until 2010, or five years into the Xbox 360 console.

He was ultimately responsible for the business, and it was a roller-coaster ride.

But the console lost $5 billion to $7 billion in its first four years.

He stamped out the ones that were burning brightest, he said, only to return the next day knowing that new fires had broken out.The Xbox 360 was enormously popular with consumers, but it was afflicted at the outset from the Red Rings of Death, a defect that I have written tens of thousands of words about.

But it has fallen significantly behind the PlayStation 4 in worldwide sales, which are nearing 40 million.

That s not a great scorecard, but Microsoft has been able to make money on those hardware sales, and it has far outsold Nintendo s Wii U.Now Bach is an advocate for civic engineering, or using bipartisan cooperation to rebuild our country.

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