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How to Write Traffic-generating Meta Descriptions, for Ecommerce

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Dave Rogriguez
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Meta descriptions and open graph meta descriptions are like advertisements for your web page that show up on search engine results.

There is a meta tag for copyright information, a meta tag that tells search engines whether or not to index the web page, and a meta tag that holds a short, text description of the page.This last tag, the meta description tag, is sometimes used on search engine results pages and on social media sites, when a page is shared.

Many companies work very hard to ensure search engine bots can easily index their pages and discern meaning in content, but they forget that ranking on a search engine results page is fruitless unless searchers click on the link, generating site traffic.

For ecommerce, it can be a good idea to start a meta description or open graph description with a verb like shop or try.

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Dave Rogriguez
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Zupyak is a free content platform for publishing and discovering stories, software and startups.