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Why Google beat Yahoo in the war for the Internet

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Richard Bond
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As we witness what may be the final days of Yahoo as an independent business, consider how just a decade ago it was running neck-and-neck with Google, now one of the world s largest companies by market value.

I began working for Google in 2003, at a time when the two tech giants were competing vigorously to dominate the rapidly growing territory of World Wide Web.

Instead of using the latest storage appliances as a foundation, the Google File System used commodity servers to support a flexible and resilient architecture that could solve scalability and resiliency issues once and for all, simplifying and accelerating the future rollout of a wide range of web-scale applications, from maps to cloud storage.

Scaling complexity

It took four years of ongoing development, and enormous amounts of engineering resources, before the Google File System reached the point where the company used it for mission-critical operations.

When you visualize a problem, start from scratch.

Whether you re an engineer or an entrepreneur or both , close your eyes to existing solutions and ways of doing things, ignore what has been done before and build your ideal solution.

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Richard Bond
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