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How to turn your dopey idea into something great

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John Johannes
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At the memorial for his recently departed friend, Jony Ive recounted how he and Steve Jobs shared delicate new — and sometimes crazy — ideas in the pursuit of making something great.

It s unpretentious, gives us a moment to focus, but doesn t get in the way of the idea itself.

Dopey ideas are often kept hidden

Here s the thing: This remarkable process is often only shared with other designers.

A lack of other essential points of view can mean that the idea never quite gathers enough momentum to take flight.

The faster a designer can get an idea to a sufficient fidelity, the sooner it allows them to bring less non-designers into the mix and it improves the designer-to-designer conversations too .

If you, or your business, is employing design as a competitive strategy, you ll only be as successful as your ability to share, nurture and evolve your dopey ideas.

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John Johannes
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