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Sainsbury’s Is Giving People Fridges With Cameras Inside So You Don’t ‘Double Up’ On Food Shopping

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Kay Pry
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Even though 70% of people try to check their fridge before they go food shopping, more than half of them forget what s in their fridge when they are out, or buy top-up food on the way home from work that they don t need.

The town of Swadlincote is being used as a test area for a swathe of food waste experiments carried out by Sainsbury s.

Bosch People can waste hundreds of pounds by buying food they already have at home.

Families will get to keep the fridges after the initial six-month trial and there is the potential to roll out the scheme to more people if it proves a big success, the spokesperson said.

Sainsbury s is working with sustainability group WRAP to monitor the results.

Half of the families will use the fridges however they like, while the other ten will receive support and advice from Sainsbury s Waste Less Save More food waste campaign, to compare the difference.

Ideas being trialled in the town of around 30,000 people range from handing out fridge thermometers to keep fridges at an optimal temperature to preserve food, to residents using the app OLIO, which lets you tell people in your local community about leftover food you have to give away.

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