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Google's new products prove it has still the best tech chops — but it might not matter

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Eric Spilde
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Its new conversational assistant, for example, will take its traditional search product to the next level, letting users ask it questions, find suggestions, or book services through text chat in its new messaging app Allo or voice, in its new smart speaker, Home.

Google's building on many years of research, development, and data collecting here and it shows.

"But despite Google's behind-the-scenes smarts, the company will have some serious challenges ahead to get people actually using its new products.

The allure of Assistant is that it can make messaging more productive by auto-suggesting replies based on your speech patterns and through image recognition and "remembering" things about you to tailor recommendations for example, it could know you're vegan and suggest restaurants accordingly .But do you want Google becoming your voice?

" As we hurtle towards a future potentially powered by artificial-intelligence and we grapple with what that means for our daily interactions, Google needs to prove that the benefits it can bring us from dancing so close to that "creepy line" are worth it.

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Eric Spilde
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