Despite the success of their inbound marketing, the company recognized they were missing out on many potentially valuable opportunities—leads weren t aligned to the right accounts.
To improve results, RingCentral implemented an account-based marketing strategy.
SPEAKER: Julian Palacios, Manager of Data Analytics & Global Strategic Pricing, Johnson Controls Inc.
TIP: Join Colin Day s Keynote speech at the ROI Award Winner Presentation with FIS on Thursday May 26 at 8:35 a.m., Delta Ballroom
SPEAKER: Colin Day, VP of Global Demand Generation, FIS Global
WHEN: Tuesday, May 24: 2:45 – 3:30 p.m.
ROOM: Ryman Studio F
SPEAKERS: Dawn Hawk, Co-founder and Executive Dir.
Manager, Demand Generation, SolidFire now NetApp
TIME: Tuesday, May 24: 3:45 – 4:30 p.m.
ROOM: Ryman Studio FG