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Who’s responsible for educating your B2B marketers?

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Thomas Owens
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Sure, it s in your best interest as a manager or employer to give your emerging B2B marketers access to all the training they want and need.

Send them to conferences, encourage and facilitate learning amongst peers.

Curiosity, initiative and a discipline for self-improvement are key attributes for successful professionals in the modern economy, let alone B2B marketing.

Perhaps the hardest part about accepting this personal responsibility for self-improvement is making the time for it amidst an increasingly busy, harried schedule.

Ever wonder how some people have so much time to read, to learn, to find new best practices and ideas to apply to their work?

In the end, what s most important is doing the work and generating results .

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Thomas Owens
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