Critically, 24-hour broadcasts cannot be saved permanently to a person or Facebook page s News Feed.
This is mainly to alleviate Facebook from the high server costs that come with storing long-form broadcasts, reports TechCrunch.
Just like its regular Live API, the new format will allow professional broadcasters to go beyond smartphones and selfie sticks by using high-end cameras and mixing and effects tools.
Facebook Live s media partners often use these specialty tools to create multicamera transmissions, and to incorporate on-screen graphics.
Facebook claims that multimedia documentary production company, Explore.org, has already used the 24-hour live stream feature as a new outlet for its nature videos.
If adopted by more professional broadcasters, it could become your go-to service for a nature fix.