Here s a handy table of contents to help navigate the post: Introduction: Let s figure out what an SEO audit is all about.
How to Perform an SEO Audit Overview Structure of This Guide Technical Audit DNS Settings Server Errors Robots.txt validation 404 Handling and Errors Site Security HTTPs HTML Validation Indexation Structured Data XML Sitemap Malware Scan and Canonical Header Check Site Speed Mobile-Friendly Test On-page Audit Content Audit Main Navigation Footer Navigation URL Analysis NAP Presence HTML Sitemap Breadcrumbs Main Page Content Consistent and Continual Content Production Page-by-page Analysis Off-page Audit Incoming Search Traffic Site Penalties Domain Authority Page Authority Link Quantity Link Velocity Deep Link Ratio TLD Variety Link Trust and Authority Link Topic or Theme Anchor Text Analysis Redirect/Follow/No-follow Ratio Spammy Links Link Attrition Brand Mentions Finishing Touches I ll be the first one to admit it: SEO Audit sounds brain-numbingly boring.
Sure, you might have to dive into some of the tech geekery of SEO, but the results that you produce are powerful, game-changing, revenue-impacting, and thoroughly actionable.
Quick example: I conducted an SEO audit for a large manufacturing firm selling multi-million dollar processing equipment with a 12-24 month sales cycle.
One tech audit, and one month later, they were receiving dozens of inquiries per month.
A thorough audit answers questions, solves problems, and produces an array of benefits that you may have never anticipated.