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WiFi on planes now more important than food, according to global in-flight survey

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Donald Koontz
May 24, 2016 11:12
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News: Airlines have less than a decade to meet customers demands for onboard experiences.

Broadband-hungry travellers are set to make airliners rethink their in-flight offerings, with more than half admitting to prefer connectivity instead of onboard meals.

Most passengers would also prefer to connect their smartphones, tablets or laptops to the internet during their journey as opposed to accessing in-flight entertainment 16% or experiencing duty free shopping 7% .

60% of passengers are less inclined to connect if the service is poor, but a reliable service that does not disconnect at regular intervals can expect to be well used.

78% of passengers expect to see onboard connectivity replace in-flight entertainment systems within the next five to ten years.

"Quality is the essential ingredient that determines whether or not passengers choose to go online during flights.

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Donald Koontz
May 24, 2016 11:12
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