Government-backed Digital Catapult has unveiled an open source platform to help content creators track their work on the internet and help protect copyrights.
The OPP has now been designed to allow developers to build technologies and solutions around digital asset permissions and licensing.
The organisation expects this to fuel sustainable growth across numerous industries in the "fragmented social media age".
Elsewhere, for brokers it will act as a mechanism to absorb all digitally trackable assets into one unified technical system, reducing the need for human-to-human negotiations and in turn operating costs.
Furthermore, users will get a standardised method for identifying the permission associated to digital assets, while innovators will be able to use an open framework following the World Wide Web Consortium W3C standards for the World Wide Web, allowing for the system to evolve to the innovators needs
Andrew Carr, COO at Digital Catapult, said: "Until now there has been no standardised way of communicating efficiently between the content creator, broker and seller, with each party speaking its own language.
"In today's social media age, where every 60 seconds, 300 hours of YouTube video are uploaded and 216,000 new photos are posted on Instagram, there is an even greater need for a standardised method of communication to help content creators to manage their digital creations and have clear visibility of how, and when, they're being used by other parties."