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Don’t Forget the Human Side of B2B Marketing Online

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Thomas Gibson
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But just because the world has gone digital, B2B marketers should never forget that their prospects are real people.

By adopting a personal approach to marketing, B2B marketers have the opportunity to build trust and establish loyal relationships with clients over the years.

In order to attract customers in the social sphere where attention is limited and content is plenty, marketers must provide valuable content.

Insightful social content is a great way for B2B marketers to demonstrate their expertise and show how they d make a real partner.

Use different mediums to draw attention such as graphics, videos and blog posts to keep the content lively and the prospects engaging.

But beware that wasting their time won t make you look good.

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Thomas Gibson
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Zupyak is a free content platform for publishing and discovering stories, software and startups.