Social media marketing also had the third-highest average ROI rating, out of 10 strategies surveyed.
The problem is that, even though you won t necessarily have to spend money to fund your strategy, you will spend lots of time.
For starters, every business is unique, with a unique target demographic, history and competitive landscape.
Add in the fact that social media is always evolving and other random variables that could interfere with your results, and the predictability of success sinks even more.
Nor can data help you generate new ideas you haven t tried before.
It s comforting to settle into a routine, but with social media, you'll never get that opportunity -- at least, you'll never get to stay comfortable for long if you re doing things right.