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Google AdWords launches new features for mobile ads and maps

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Julie Romero

Expanded text ads for a mobile-first world

In February, Google removed right-hand side ads on desktop to improve consistency across devices.

In line with that move, Google has optimized its offerings around the screen sizes of the most popular smartphones.

Google says these upgrades will be especially relevant for advertisers wanting to reach the on-the-go mobile consumer who wants to know exactly what products and services are available before tapping into a website.

Google s new tool – responsive ads for display – are designed to help advertisers develop ads to counter the diverse content, shapes, and sizes across the more than two million publisher sites and apps on the Google Display Network GDN .

Bidding for a mobile-first world

AdWords will soon allow advertisers to set individual bid adjustments for each device type mobile, desktop and tablet .

For example, when using location extensions, advertisers will be able to prominently showcase their business locations when consumers search for things like shoe store or car repair near me.

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Julie Romero
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