logo
logo

Google announces significant changes to AdWords bidding and text ads

avatar
James Mccullough
img

ouh desire / Shutterstock.com

With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will soon change the way advertisers set bids for targeting ads by device type in AdWords.

The main goal was to push advertisers to take mobile search usage trends seriously Google saw it growing and start bidding running ads on mobile search even if advertisers couldn t yet tie mobile ad clicks to ROI .

This will be a welcome change for many advertisers — particularly for those who ve seen declining performance on tablets.

With mobile growing so rapidly over the past few years, the idea of having bids predicated on desktop has increasingly felt awkward, even for advertisers who continue to see the bulk of ROI come from desktop.

To help advertisers measure beyond last-click attribution, in which mobile tends to reflect poorly, Google recently announced advertisers will soon be able to assign any attribution model, not just last click, to conversion types in AdWords.

Whereas those sites may have been relying on another network for native ad serving, Google is saying it can now fill that inventory demand, too.

collect
0
avatar
James Mccullough
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.