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Three ways to be just pushy enough on mobile

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Luke Hall
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We leave the office or factory at the end of the work-day, we turn off the computer, we switch off the TV.

In fact, statistics show that two people out of three place their mobile devices on the nightstand next to their bed.

We selected a group of users who had opted out of receiving push notifications, and showed them a screen immediately after they sent an instant message that explained to them the benefit of push notifications.

As recently as six months before we ran the test, a majority of Facebook users were skeptical about push notifications so they opted out of receiving them.

And all of a sudden, people realized that push notifications allowed them to know instantly when a friend had posted a photo of them, or sent them a message, or tagged them in a post.

Its power was seen as scary and out of the hands of its users.

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Luke Hall
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