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Google reports trillions of mobile searches per year, adds more location-based features to AdWords

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Joseph White
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For advertisers running text-based mobile ads, character limits will increase from two 35-character lines to one 80-character line; headlines will expand from one with a 25-character limit to two with 30-character limits.

Speaking at a press briefing yesterday, Jerry Dischler, vice president of product management for AdWords, said that even with the rise of ecommerce, 90 percent of global sales happen in stores and that Google maps have the opportunity to be the bridge where mobile and local meet.

The example below shows new, branded pins within the map and more robust business pages, which — in addition to providing information like location and hours — can show custom, in-store promotions and could also include a link to store inventory levels.

This would be helpful in the case of someone seeking a specific tv model from a retailer like Best Buy.Google Maps : promoted pins top and business page bottom Dischler said that the efficacy of mobile ads for local businesses began to be understood two years ago with the introduction of a metric called store visits.

Since then, Google advertisers have measured over 1 billion store visits, globally.

In fact, Nissan claimed a 25 to 1 return on investment ROI for the mobile ad campaign.Last year, Google s search and advertising tools generated $165 billion for companies in the U.S, as mobile devices become increasingly indispensable to consumers.

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