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Marketing Day: Headline hacks, significant changes to AdWords & Twitter news

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Emma Martin
May 24, 2016 16:11
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Google to expand Store Visits online-to-offline foot traffic measurement

May 24, 2016 by Greg Sterling

When offline visits are factored in mobile search, ROI goes way up.

Google announces significant changes to AdWords bidding and text ads

May 24, 2016 by Ginny Marvin

New responsive display ads shows Google s focus on fulfilling native mobile inventory.

WP Engine launches first page-level performance tool intended for WordPress sites

May 24, 2016 by Barry Levine

A one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific tuneup.

Making Father s Day count: How-to tips for email marketers

May 24, 2016 by Jason Warnock

With Father s Day fast approaching, are you ready to deliver an effective email campaign?

Study shows mobile users ad ambivalence, resistance to push notifications

May 23, 2016 by Greg Sterling

Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their favorite brands.

Get the Results., blog.adstage.io

How Fashion Retailers Can Bounce Back With Digital Marketing and Technology, www.searchenginejournal.com

Most Ad Tech And Mar Tech Companies Should Stick To Data Processing, adexchanger.com

Mobile/Local Marketing

12 examples of persuasive mobile UX from ecommerce app Wish, econsultancy.com

As Google Doubles Down on Mobile, How Can SMBs Keep Pace?, streetfightmag.com

Social Media

A Brief History Of Twitter s 140-Character Limit, www.fastcompany.com

Achieve Stellar Results From Facebook And Instagram Remarketing, www.ppchero.com

Boost B2B Sales with LinkedIn Social Selling, blog.marketo.com

Facebook apologizes for deleting picture of plus-size model, digiday.com

Facebook ditches Bing, 800M users now see its own AI text translations, techcrunch.com

Facebook says an investigation of its trending topics finds no evidence of systematic political bias , qz.com

High-Performing Facebook Ads: It s a Numbers Game, www.razorsocial.com

How Snapchat s millennial-friendly content complements mobile ticketing, www.mobilecommercedaily.com

How to Fine-Tune Your Father s Day Social Marketing Strategy, simplymeasured.com

How To Hijack Hashtags, www.koozai.com

Instagram Partners: Helping Businesses Grow, blog.business.instagram.com

Pinterest Tools For Marketers And Social Media Managers, www.searchenginepeople.com

Should Each Franchise Location Have a Separate Facebook Page?, www.searchinfluence.com

Snapchat Reportedly in the Midst of Raising $200 Million, Raising Valuation to More Than $20 Billion, www.martechadvisor.com

Snapchat Stickers Are Here, www.adweek.com

The Biggest Facebook Publishers of April 2016, www.newswhip.com

The Facebookization Of Instagram Continues – And Everything Else Is Next, adexchanger.com

Thirty-six percent of consumers are ready to shame you on social, digiday.com

Trend report: What s popular on Pinterest this month, blog.pinterest.com

What Twitter s New Changes Mean for Social Media Marketers, www.toprankblog.com

Why buy buttons on Pinterest and Instagram haven t taken off for retailers, digiday.com

Video

6 brands that are getting Instagram video ads right, digiday.com

ABC News Embraces 360 Video Storytelling, media.fb.com

Facebook enables Continuous Live Video to power puppycams and more, techcrunch.com

Facebook to Highlight Moments in Archived Facebook Live Videos With Most Engagement, www.adweek.com

Think Virtual Reality Doesn t Make Sense For Your Brand?

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Emma Martin
May 24, 2016 16:11
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