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GoPro, Red Bull announce tighter bond in exclusive multiyear partnership

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Porter Johnson
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GoPro announced it is teaming up with Red Bull in the form of an exclusive global partnership.

Over the years, GoPro and Red Bull have worked together on various projects, and GoPro cameras have been used in Red Bull-sponsored events.

Not only do they get access to each other s marketing, they ll also be able to piggy-back off each other s distribution platforms, including The GoPro Channel, Red Bull TV, Red Bull.com, and the Red Bull Content Pool.

We share the same vision…to inspire the world to live a bigger life.

While we ve worked closely for many years, as official partners we ll be able to more effectively help one another execute our shared vision and scale our respective businesses.

Red Bull CEO Dietrich Mateschitz echoed the sentiments, saying, First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull s portfolio of productions and live broadcasts… As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.

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