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5 essential skills that great link builders know

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Bill Brown
May 24, 2016 10:22
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It s not a novel concept at all, at least not among people who understand that nothing should exist in a bubble in SEO or marketing.

However, no matter how hard Google cracks down on poor linking practices, linking itself is still essential.

I did technical and general SEO for years before getting into link building, so I know that links don t solve all problems and they can easily create further trouble if done improperly, depending upon how much risk a link profile can tolerate.

Even if I were open to just slapping a link on the site for someone, I certainly wouldn t be doing it for the ones who use four paragraphs to tell me why the scholarship link on my site really isn t the best choice for my viewing audience.

I really hate it when I see a 30-page site that has nearly 100 crawl errors.

You also need to be able to identify redirect issues.

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Bill Brown
May 24, 2016 10:22
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