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Salesforce subtracts SAP CRM

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Scott Mayle

The market leader Salesforce extends the distance to SAP in the market for CRM systems, according to a new report.

Overall, global sales of software for CRM, customer care, therefore, by 12.3 percent in 2015 and amounted to 26.3 billion dollars.

- The acquisition activity that began to flow already in 2015 continued into 2015, with more than 30 significant acquisitions, says Julian Poulter at analysts Gartner who made the survey.

This has resulted in increased competition in the top of the CRM market, and generate good growth worldwide, but only for cloud applications and software as a service.

Also, Microsoft and Adobe are in the top 5 list.

According to Gartner, the five largest suppliers accounted for 45 percent of the total CRM market.

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