So you recently started a business, and you're thinking of ways to make your product photography stand out. You have two options: Do it yourself or look for product photography studios that can bring your ideas and vision to life.
Asking for help from professional photographers is ultimately the best option in this scenario. With professional help, you can be sure that your products will look amazing and effectively attract potential customers. Expert product photographers have the necessary equipment, props, models, and team to make your product look as great as it can be.
But of course, not everyone has the budget to hire product photography studios right away, so if you're thinking of doing it yourself, here are some product photography tips:
1. Macro shots
Macro product photography is the perfect way to capture minute details in sharp focus and high resolution. This type of photography is especially effective for products with very small features that are nearly impossible to see with the naked eye, such as the intricate details in jewellery, the embossing on a luxury watch, or the weave of a fine fabric.
If you decide to work with professionals, make sure that they offer macro product photography, especially if your product line demands it.
2. Lifestyle photography
Traditional advertising can leave your potential customers feeling unenthused about your product. Use lifestyle product photography to show people what using your product would be like in their everyday lives. Lifestyle photography is more than just taking pictures of products. It also captures the story and emotion behind them. This will play on your target market’s imagination, getting them excited about actually using your product in real-life scenarios and encouraging them to make a purchase sooner rather than later.
3. Still life shoots
What sets still-life photography apart is that it often contains banal subject matter. In other words, the objects aren't anything special—just things you see every day, like food, furniture, or household items. The challenge for still-life photographers is to find a way to make these mundane objects look fresh and new. This can mean trying out various arrangements, lighting styles, and compositions until you find the right combination. The result is an image that's both visually interesting and full of complex layers of meaning.
Conclusion
Whether or not to do product photography on your own or hire a professional ultimately depends on your budget and what you're trying to achieve. Your business is an investment—one that should be taken seriously in order to succeed. So if you're not confident in your ability to produce high-quality product photos, it's worth spending the extra money to hire a professional who can guarantee great results.
About the Author:
This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.
