The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.
Adding influencer marketing to the digital marketing mix will naturally increase these numbers and will further broaden your audience.
Nielson s 2015 Global Trust in Advertising Report states the most credible advertising comes straight from the people we know and trust.
Influencer marketing enables us to tap into the concept of WOM at a digital level, and why wouldn t we?
Think about the long-tail SEO keywords you ve proven generate search results, traffic and conversions.
And don t forget to measure and collect data on the impact each influencer is having on your brand s web presence and engagement with your content.