And with more paid ads on top, natural search results will be less likely to appear above the fold.
So what are the implications of the change for PPC advertisers when it comes to attribution and proper budgeting?
Recent research, like some done by Wordstream founder Larry Kim on Search Engine Land, has shown some interesting results from the changes made.
If you were already spending $5,000 on position five and don t have the budget to get to position three, you now need to reallocate that money to something else that will drive users to your website.
About The Author
As a Customer Success Manager, Eric Dezendorf helps clients at Abakus understand where their marketing dollars can be attributed down to a specific display ad -- to help them maximize the effect of their marketing dollars.
In his free time you can find Eric on the golf course, at a baseball game, or wailing on his trombone, but always in search of the most effective way to corner the market.