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Mintigo Partners With Madison Logic to Support the Industry-Leading Account Based Marketing (ABM) Solution

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John Ruybal
May 25, 2016 16:00
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MarketWired - ML and Mintigo

SAN MATEO, CA– Marketwired – May 25, 2016 – Mintigo, the pioneer of predictive marketing and sales technology, has partnered withMadison Logic, one of the world s fastest growing companies dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse.

Mintigo has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with next-level speed and precision.

Mintigo s core mission is to empower marketers by giving them the tools they need to drive intelligent engagements and exceed their sales goals month over month and year over year, says John Bara, President and CMO of Mintigo.

Customers taking advantage of this partnership begin ABM campaigns by working on Mintigo s platform to discover target accounts, both from their own house list and also from the universe of millions of accounts that exhibit likelihood to buy, and who also show they are in-market to purchase solutions.

Aligning targeted content based on the buying stage of each account is critical to the success of any account based marketing program, said Vin Turk, Madison Logic s Co-Founder & Senior Vice President of Audience Development.

For more information, please visit www.mintigo.com and www.madisonlogic.com.

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John Ruybal
May 25, 2016 16:00
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