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Affectiva raises $14 million to bring apps, robots emotional intelligence

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Mary Jones
May 25, 2016 15:00
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Affectiva, a startup developing emotion recognition technology that can read people s moods from their facial expressions captured in digital videos, raised $14 million in a Series D round of funding led by Fenox Venture Capital.

For example, Affectiva has discovered a politeness smile, that is not representative of happiness, or smirking, which is a prevalent expression among communities in Southeast Asian countries or India.

Advertisers and marketers have also used Affectiva s software-as-a-service to conduct focus groups, of a kind, where respondents don t have to describe how they feel as they review an advertisement, program or new product for the first time.

The firm s limited partners are all corporations who want an early look at cutting edge technologies that startups have to offer, and which they can use to improve their own businesses.

With this deal, Uzzaman said, Fenox connected Affectiva with the likes of Bandai Namco and Sega Sammy Holdings, toy and video game makers who could use emotion AI in entertainment.

During his tenure as CEO Langeveld led Affectiva s growth from a company with a small handful of early customers to one whose technology is used by 32 Fortune 100 companies and in 75 countries.

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Mary Jones
May 25, 2016 15:00
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