Geofencing ads are not only confined to mobile apps and websites. It also allows businesses to display ads on digital television platforms connected with streaming devices.
Suppose you are watching a web series on your favorite OTT platform, and suddenly you come across a non-skippable TV commercial ad saying, “Winter Sale is here! Get a flat 30% discount on our winter collection. Visit our store now.” Won't you plan to visit the store the very next day?
That’s what geo fence television advertising is all about. It targets ready-to-buy TV audiences and limits ads within a specific location, taking digital television advertising to a new level. Let's explore how!
4 Steps to use geofencing for digital television advertising
Check out the following steps for a geofencing advertising campaign on a digital television.
1. Identify target audiences: You can initiate geofencing television advertising by identifying your target audiences. You should know who your potential customers are, and categorize them by their location, demographics, age, income, preferences, purchase behavior, and buying intent. Once you identify your prospects, it becomes easier to determine your target households where you want your TV commercials to air.
2. Geofence targeting locations: Geofencing locations allow you to focus on potential customers using OTT devices. You can collect customer data whenever target audiences enter the virtual boundary or geofence, analyze them, and display commercials when they watch TV.
3. Create and deliver digital ads: The locational data enables businesses to create customer-centric TV ads for prospects. These ads are short, precise, engaging, and compelling, promoting brands effectively through digital television advertising campaigns. Once you create personalized ads, you can bid on TV ad space for users and distribute ads based on the audience's preferences. Hence, people watching the same TV show view different commercials simultaneously.
4. Manage and measure digital TV advertising campaigns: Finally, you can monitor ads running on a big screen, measure conversions, and manage your digital TV ad campaigns in real time. You can analyze the report and modify your campaign goals according to your business requirements.
Conclusion
Geofencing is a cost-effective advertising procedure that also enables businesses to reach target audiences via television ads. It is incredibly effective for local businesses looking for potential buyers within their service areas. So, if you want to showcase digital ads on digital television, connect with geo fence advertising experts like Get Geofencing. They can help you coordinate your digital ads with local traditional TV ads so that you can provide a comprehensive experience to your customers.
