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5 essential skills that great link builders know

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John Ruybal
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It s not a novel concept at all, at least not among people who understand that nothing should exist in a bubble in SEO or marketing.

I did technical and general SEO for years before getting into link building, so I know that links don t solve all problems and they can easily create further trouble if done improperly, depending upon how much risk a link profile can tolerate.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

About The Author

Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog.

Julie began working in search marketing in 2002 and soon became head of search for a small IT firm.

Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world.

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John Ruybal
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