PM David Cameron has hired reality TV celebrity Baron Shugs of the BBC* as enterprise tsar, the government confirmed today.
The hairy walnut founded Viglen and Amstrad, but now seems to concentrate on bricks and mortar investments, that and telling deluded, wannabe entrepreneurs on Beeb show The Apprentice their ideas are rubbish en route to firing them.
Off-screen the man will, presumably, adopt a more touchy feely approach to champion getting more youngsters to start up businesses or become apprentices.
But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business, he added.
The aim is to help the government deliver three million apprenticeships in England by 2020.
He was made a business tsar by Labour after claiming the party supported true enterprise , and signing up to Tony Blair s vision of a utopia in 1997.