A cold email is an unsolicited email sent to a potential customer without prior contact with an organization and its members. Organizations use cold emails as marketing techniques to introduce their brands to the recipients.
What is Cold Email?
Cold email is an unsolicited email sent to someone who is not expecting it. It usually involves the sender introducing themselves and their business and offering a product or service. Cold emails are generally used to increase sales leads, but can also be used to build relationships, generate interest in a product or service, and even create brand awareness.
Why Use AI to Write a Cold Email?
AI uses machine learning technology to perform specific skills and functions that mimic human tasks. Right now, AI has entered the content creation process and helps automate writing and proofreading work like cold emails.
Here is a breakdown of why you should use AI to write a cold email:
It Helps Run Automated Tests
AI helps you run automated multivariate tests to find what makes the target audience tick your email list. You can test multiple elements during the process and analyze what your audience wants from the emails. So, AI helps you choose the texts to get tested, set the percentage of contacts you want to send the emails to, and select the top-performing email for the rest of your audience.
It Helps Create Attractive Subject Lines
Organizations must know to speak the same language as customers. AI helps you perfect your cold email subject lines to ensure it does not end up in the trash folder of your target audience. The Natural Language Processing (NLP) tools help create efficient subject lines that make customers feel that you understand them.
It Helps Build Targeted Campaigns
AI helps personalize cold emails by targeting customers according to their preferred products and services. Targeted campaigns help organizations predict what their customers want to read and buy. AI uses various techniques to know which products and services the customers look at, and organizations retarget them with specific recommendations to win them back.
How To Measure the Success of Your AI-Written Cold Email?
If you want to monitor the performance of your AI-written cold email, you must be aware of the metrics to track. These metrics for cold emails can be used to gauge the effectiveness of your marketing initiatives.
- Open Rate
- Reply Rate
- Bounce Rate
- Positive Reply Rate
- Adjusted Reply Rate
- Spam Complaint Rate
- Click Through Rate
- Unsubscribe Rate
- Overall Campaign ROI