As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture the imaginations and dollars of soon-to-be vacationers searching for their next big trip.
US travel sales online are expected to surpass $190M in 2016, according to eMarketer forecasts, with business spurred on by low unemployment and an increase in disposable income thanks to low gas prices and a strong dollar.
With that increased spending power comes increased opportunity and increased competition, so marketers need all the help they can get, both to reach those consumers looking for vacation deals and to do so efficiently and with an excellent ROI.
We looked at a sample of approximately 300 million impressions, driven by 150 million ads across the travel sector, to understand what combinations of ad copy titles, descriptions and so on resulted in quality interactions between advertisers and consumers.
Staff authors are listed here.
John has been overseeing search advertising campaigns for over 10 years.