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3 Ways to Supercharge Your Content-Marketing Strategy

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John Salmi
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Increasingly, consumers are more interested in seeing what other consumers have to say than they are in reading your own self-promotional puff pieces.

It s far more powerful when other people that aren t on your payroll are saying it, says Jeev Trika, CEO of CrowdReviews.com.

Super Bowl ads aren t going to impress -- but what will reach this audience is a lively conversation thread, real reviews by their peers and a company that takes time to respond to their social comments, Trika says.

Use right-brained, creative tactics that go beyond the numbers.

There are two great fallacies that lead to tepid results in content marketing.

The younger and more tech-savvy demographic in particular will respond more positively to organic user reviews from their peers than they will respond to a Madison-Avenue-generated television commercial.

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John Salmi
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Zupyak is a free content platform for publishing and discovering stories, software and startups.