User Experience UX focuses on target groups of people and usually bases decisions on their design preferences, as well as the industry s trends, while SEO tends to focus more on the actual site and its data, in order to increase the content s visibility in search engines.
Whether it s design or optimisation, the emphasis on the users needs help a page improve its performance and the audience will reward this effort with an increased time spent on the site.
A clear structure and a functional page, which works for all devices and browsers, contribute to an improved user experience and increase the chances of creating an engaged audience.
User experience understands the importance of including visual content to a page, in order to increase its effectiveness, although it is very important to maintain the right balance, as visual content should not replace the actual text.
An easy navigation allows users to further explore a page and and a proper menu functionality, internal link structure and clear navigation labels contribute to the time the users spend on a page and most importantly, they affect whether they will find what they re looking for, which was the reason they initially clicked on the page.
It s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it s UX that will determine whether the traffic can be maintained and converted into the set goals.