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#MakeAStatement: 7 Creative Ways to Harness the Power of Hashtags

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George Patterson
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Hashtags can also help you spark, search and unite conversations happening across the internet, and can attract new followers to your accounts.

Plus, consider that for every person you are directly commenting with on a social network, there are potentially hundreds if not thousands of potential customers watching your conversation, hoping to gain insight.

Find or create an applicable hashtag that represents your brand, product or service and use it on all of your accounts.

Crowdsource Your Content

Set up hashtags that encourage users to upload photos for the chance to be featured on your brand s profile or homepage.

Set up a hashtag that reflects the kind of feedback you want users to provide and that is relevant to your brand, and then ask users to chime in with their opinions.

Not only are you getting the benefit of other people using the same tag, perhaps even boosting it to trending status, you also build your authority as a knowledgeable resource who is in the middle of the action.

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George Patterson
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