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7 Essential Inbound Marketing Strategies for Every Startup

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Mark Alexander
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While traditional outbound ad campaigns attempt to persuade unfamiliar audiences with sales-y messages, "inbound" campaigns focus on the value they can provide users.

So, if these benefits resonate with you, consider the following inbound marketing strategies, which are among the most popular.

Not only does new content drive new readers to your site, it keeps your existing readers and customers engaged with your brand, allowing you to maximize client retention.

Influencer marketing

Influencer marketing is relatively simple in concept, but it's a little more difficult to carry out practically.

However, email newsletters usually revolve around the provision of content to subscribers, increasing their loyalty and retention while simultaneously setting up a recurring traffic stream back to your site.

Additionally, email marketing may be a relatively low-hanging fruit: In the survey, email marketing was reported as the second-easiest tactic to perform, but one that provided the fifth-highest ROI of the ten strategies included.

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Mark Alexander
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