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Google E-A-T: Why It Is Important For SEO

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Google E-A-T: Why It Is Important For SEO

Google E-A-T stands for "expertise, authoritativeness, and trustworthiness" and is a ranking factor in Google's algorithm. E-A-T is designed to help Google determine whether or not a website should be shown at the top of search results. According to a local SEO Company in Ahmedabad, it is important for both the website owner and Google to ensure that the user receives accurate, relevant information. This is especially true for websites that deal with topics where there are many experts, such as law or medicine. 

In this article, we will discuss what E-A-T means for SEO, why it matters for your website, how you can implement it into your SEO strategy, and what steps you can take to improve its ranking on Google.

What is Google E-A-T?

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. Google uses E-A-T to determine how authoritative a website is and how trustworthy it is.

Google has stated that they use dozens of signals to determine the E-A-T of a website, but there are three main factors: authority (number of links coming in), trustworthiness (content quality) and expertise (authoritative content).

Why E-A-T matters for SEO?

E-A-T is a ranking factor, but it's also important for SEO because it helps Google understand your website better. In other words, if you have high E-A-T scores on a keyword that you want to rank for in the search results, then your chances of getting that page ranked will be higher than if you had lower E-A-T scores or no EAT at all.

Google eat

Digital45 Expert said that the more authoritative a website is, the better. That's why E-A-T is so important for SEO. If your website has a high E-A-T score, then it will be considered more trustworthy by Google and will rank higher in the SERPs than sites with lower scores or no EAT at all.

How to implement E-A-T into your SEO strategy

Implementing E-A-T into your SEO strategy is to make sure that you are consistent. Your content should be unique and valuable, but it also needs to be consistent in terms of quality and tone. If you're going to write about a topic, make sure that all of your articles have similar keywords in them so as not to confuse readers who are looking for information on a particular topic.

Build more authoritative links

Build more authoritative links. One of the most important aspects of SEO is building links, but there's a right way and a wrong way to go about it. The best way to build up your page's authority is by attracting high-quality backlinks from sources that are already trusted by Google. These can include:

Links from sites in the same industry as yours or similar ones (e.g., if you own an ice cream shop, then other ice cream shops)

Links from reputable sources like magazines or newspapers with large audiences

Make the purpose of your content straightforward

The purpose of your content should be clear. It's important to make sure that your readers know why they should care about what you're writing about and how it will help them. According to SEO Expert, a good way to do this is by using a clear structure, simple language and short sentences.

You can also use bullet points, images and videos to break up long paragraphs of text - this makes it easier for people who find reading difficult (such as young children) or those who have short attention spans (like millennials).

Update content regularly

The most obvious way to keep your site fresh is to update it regularly, but how often you should update depends on the nature of your site. If it's a blog that publishes new posts every day or two, updating once every few weeks or months will do little good. On the other hand, if you have an informational page with no new information being added (e.g., "Our History"), then an update once per year may be sufficient.

  • What kinds of things should I update?
  • How can I ensure my content is updated regularly?
  • Get more mentions on other websites
  • Get more mentions on other websites
  • Have a large social media following
  • Get more customer reviews and testimonials, as well as citations from other websites.


Google E-A-T is an important part of SEO, but it's not the only factor that matters. It's also important to have a good website and make sure it is fully optimized for search engine traffic. You should also keep in mind that Google does not use E-A-T when ranking websites; instead, it uses other signals such as links from authoritative domains or high rankings on other search engines like Bing or Yahoo!

Source by Google E-A-T



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