So why do companies spend so much time on creating content that doesn t give them any results at all?
Northmill is a Fintech company founded in Stockholm 2006 with a vision to simplify everyday financial services.
The strategy is a multi brand concept which currently operates under the following brands: Credway, Easycredit and Credigo.
In this case study we ll walk you through our recent SEO campaign and show you how we managed to create a single piece of content that:
1. drives a ton of traffic
2. builds our brand
3. converts into new customers
Step 1: Know where your competitors get their traffic from
We had previously written two articles that contained information about tax refund in Sweden.
Don t consider you article finished just because it s published
Keep a close eye on it and try to understand Google s verdict
Step 4: Monitor and Optimize
In our case, we published the article on November 2nd and waited for Google to act.
The exits sank from 93.32% to 91.48%.