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Uber to push out 'register to vote' message aimed at young

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Mark Maynard
May 27, 2016 12:43
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Photograph: Brendan Smialowski/AFP/Getty Images

Uber will encourage its millions of users to register to vote in the EU referendum as they wait for a taxi this weekend, amid continuing concerns that many young people will miss their chance to take part in the poll.

David Cameron has shot himself in the foot by not listening to us earlier, she said.

Set to pounding house music, it flashes up the words workin, ravin, chattin, roamin before asking viewers to vote in.

Research shows under-25s are twice are much more likely to be missing from the electoral register, and much less likely to turn up on polling day even if they are on it.

Michael Sani, chief executive of Bite the Ballot, said there were 7.5 million people not registered to vote in the UK, many of them young people.

Through partnering with Uber, an app that millions of people across the UK use, we will be able to empower citizens to register to vote and turn up on 23 June.

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Mark Maynard
May 27, 2016 12:43
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